The cost of rising the feed industry or will enter the reorganization period

Categories:行业动态
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Time of issue:2010-08-16
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(Summary description)Materialcostsrosemorethan50%,grossprofitwascompressedtoonlyasingledigit,downstreamaquaculturebenefitssharpdrop......feedcompanieshavebeenvaryingdegreesof"trauma."Inthecaseof Thisyear,theindustryisfaci

The cost of rising the feed industry or will enter the reorganization period

Categories:行业动态
Author:
Origin:
Time of issue:2010-08-16
Views:0

Information

Material costs rose more than 50%, gross profit was compressed to only a single digit, downstream aquaculture benefits sharp drop ... ... feed companies have been varying degrees of "trauma." In the case of

This year, the industry is facing an unprecedented predicament. In the case of

Quanxing Group, the total management of the mainland, Shunde Quanxing Aquatic Feed Co., Ltd. General Manager Huang Zhaobin that the feed industry or will enter the reorganization stage. "At present, the feed industry is still in the feed chain of competition, corporate strategy homogenization, technical homogeneity, marketing homogeneity." He believes that only the enterprises have been eliminated, not out of the industry, feed companies to the current High cost business era to win the market, the entire industry chain must "make a fuss", up to control the cost of raw materials procurement, down to understand the real needs of farmers, and their own will have to focus on technological innovation, talent innovation, service innovation, management Innovation. In the case of

Text / Pearl River Commercial Daily reporter Huang Xiuxian

At present, there are more than 70 feed companies in Shunde, of which more than 10 large and medium-sized enterprises, and is located in the Leliu Shunde Quanxing Aquatic Feed Co., Ltd. is one of the one. In the case of

Quanxing Aquatic Feed Co., Ltd. is a large-scale Taiwan-funded enterprise set up by Taiwan's Quanxing Group in Shunde in 1997, specializing in producing all kinds of aquatic feed and providing various aquaculture technical services. In the case of

Since last year, due to rising raw material costs upstream, downstream aquaculture benefits sharp drop, the survival of the feed business pressure is getting bigger and bigger. Quanxing Group, the total management of the mainland, Shunde Quanxing Aquatic Feed Co., Ltd. General Manager Huang Zhaobin frankly - feel the "chill". He believes that this year will be the feed industry more difficult year. In the case of

And this industry rely on to "ice" in the interview with reporters, the people living in Shunde for many years, said his experience and views. In the case of

"Feed industry and aquaculture industry is 'tied' together"

In 1997, in order to layout the feed market in mainland China, Quanxing Group chose Shunde. Huang Zhaobin said that it is because Shunde is a relatively concentrated farming area. In the case of

"As long as the aquatic industry exists, the feed industry is one of them." Huang Zhaobin that the feed industry and aquaculture industry is "tied" together. In the case of

But the same, the farming industry as long as the "cloudy", the feed industry can not "sunny." In the case of

According to the reporter learned that the overall cost of aquaculture is rising, to turtle, for example, farming costs increased by 20%, but the fish did not follow the rise. As the breeding cycle is long, one or two years of farming costs cast down, in the end many farmers even unprofitable. Therefore, even if the feed raw material prices have been running high, but for the feed prices, farmers still complain again and again. In the case of

"Now the cost of raw materials rose more than 50%, and our feed prices are only 20%, and the remaining 30% to their own 'digestion.'" Huang Zhaobin said that the previous market is good, corporate gross profit of more than 10%, but now Profit margins have been compressed to 6% to 7%, and some feed varieties are even at a loss. In the case of

Huang Zhaobin told reporters that when the raw material prices rose to the enterprise unbearable time, they can only be a few Shunde relatively large feed business together, the feed price increase a little. "Our price is in the long run, because the price of raw materials is subject to change, and sometimes up, sometimes down, we can only choose a price they can afford, even if there are farmers in the curse us no way, feed factory But also to survive, can not suffer too much. "Here, Huang Zhaobin also looked very helpless.

Huang Zhaobin frankly, high raw materials to the feed business to bring heavy pressure: First, increase the difficulty of the procurement of feed companies; Second, further swallowed the original meager profits, an increase of corporate financial pressure and operational risks; third is possible Change the choice of materials for farmers. And all this brought the feed industry into an unprecedented predicament, and the dilemma has just begun. In the case of

And now, the whole practice is 24 hours a day to open the production line, with the impulse method to reduce production costs; followed by handling the procurement links, the Group unified purchase of raw materials, changed the "accompanying market" and "small inventory" of raw materials procurement Mode, a hand is tens of thousands of tons, so that the price of raw materials more advantages; once again to ensure the quality of feed, so that farmers raise a good fish. In the case of

Huang Zhaobin said that in the case can not change with the farmers "tied" relationship, they can only everywhere for the sake of farmers. Because only the aquaculture industry to survive, to promote the development of the feed industry. In the case of

"People who do not raise fish are hard to make really good aquatic feed"

In 1983, Huang Zhaobin graduated from undergraduate aquaculture professional. Out of the community, they naturally entered the aquaculture industry, then entered the feed industry. Since then, they never left. He often said that without this heart, do not enter this line, because it is a no return, go to go. In the case of

And Quanxing internal senior management, but also graduated from the counterparts in the professional. In the case of

There are all employees, into the company's first three months must go to the group under the farm to practice, to understand the hardships of fish. Huang Zhaobin said that both the master and the doctor, everyone must go through this stage, because the farm is the source, there is no fish raised the fish is difficult to make a really good aquatic feed. In the case of

"We found in the breeding stage, breeding to be successful, five links is critical. First, nursery, the second is the feed, the third is the environment, four management, five luck." In these five factors, the feed quality is relatively easy controlling. Huang Zhaobin pointed out that the process of feed production must be filtered through raw materials, including fish meal, soybean meal, corn, flour and other 20 kinds of raw materials must be tested before all use. "In the production of feed, the enterprise will be good quality, farmers farming can be safe."

In addition, feed accounts for 70 to 80 percent of the cost of farming. How to reduce the cost of feed, both the urgent needs of farmers, but also feed companies have been trying to solve the problem. In the case of

"In the raw material prices continue to climb, looking for alternatives is the feed industry must pass through the road." Huang Zhaobin pointed out that this requires enterprises to do a good job in advance of technical reserves, according to past experience, properly summed up, research and development of different types of formula The "Now, miscellaneous meal, protein-containing waste and other unconventional raw materials, can replace soybean meal, but to adjust the amount of amino acids, so that the amino acid content to balance, while adding targeted enzymes, such as phytase , The protease, etc., to improve the digestion and utilization of feed. "At the same time, Huang Zhaobin mentioned that although the current price of fish meal is not normal, there is speculation, but the fishmeal will only use less, Will definitely appear. Therefore, how to develop a substitute for fish meal, without affecting the quality of feed, is the focus.

"In the Red Sea to take 'blue sea strategy'"

"At present, the development of the feed industry in Shunde has been the Red Sea ', competition is great, we stay in the price to kill' to 'kill' to the most direct result is the rapid shrinking of the industry profits." This is Huang Zhaobin on the current feed An assessment of the status quo of the industry. He believes that the entire industry is still only stay in the feed link competition, away from the real needs of farmers, corporate strategy homogenization, technical homogeneity, marketing homogenization, resulting in the results of farmers do not make money, feed companies in trouble The In the case of

How to change the status quo? Huang Zhaobin that must be in the "Red Sea" to take the "Blue Ocean Strategy" to establish their own service system, improve the added value of enterprises. In the case of

Reporters learned that, at present, Quanxing in addition to sales of feed, but also for farmers to provide water quality testing, fish disease testing and other services. In addition, Quanxing Group is also a research and development base, farms, deep processing enterprises, trading companies and other industrial chain vertical supporting enterprises. In the case of

But the biggest difficulty is that some of the concept of farmers is difficult to change. In the case of

Huang Zhaobin cite an example: just like the California bass has been eating chilled fish, but feeding chilled will make the pond water quality deterioration, the virus increases, making the fish infectious disease and the risk of death, disinfection will lead to residual substances excessive. And feeding the feed is a good solution to these problems. However, in addition to some large farms to accept the main, small farmers generally can not easily try. In the case of

In addition, many farmers are concerned about the current feed prices, not concerned about the long-term breeding results. In the case of

Huang Zhaobin that the feed business in addition to a strong technical team, but also should have a good marketing and service teams, they need to go to the Tangtou, directly with the farmers docking, as to teach children so that they change the old farming Concept. In the case of

"Feed companies must improve their ability to innovate, reduce costs, develop new products and guide healthy farming." In Huang Zhaobin's view, feed companies only fit the real needs of farmers, it is possible to achieve good economic and social benefit. In the case of

Very refined, this is the first time reporters saw the feeling of Huang Zhaobin. The Shunde Taiwanese businessmen have the same low-key style as the native people. In his view, the feed industry and aquaculture industry is "tied" together, farmers have money, the feed industry to survive. So how to produce a good feed, how to take care of the needs of farmers, more than anything else is real. In the case of

In 1983, Huang Zhaobin graduated from aquaculture professional, when his thesis title is "how to replace fish meal." Although the fish powder is still relatively cheap, but Huang Zhaobin that fishmeal will only use less, later, high-priced fish meal era will certainly appear. Today, the price of fish meal all the way hurricane, in January last year, Shunde imported fish meal price is only 920 US dollars / ton, from January to June 2010 the average price of fish meal has reached 1744 US dollars / ton, a substantial increase of 66.5%. Reality is a step by step to confirm the views of Huang Zhaobin, therefore, he believes that to strengthen the technical research, without affecting the quality of the case to find fish meal substitutes, research and development of different types of formula is the feed business now and in the future must go The way.

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